The original Grammy-winning album came out nine years ago.
Taylor Swift‘s fifth album ‘1989’ has seen a spike in streams following the announcement of the upcoming re-recorded edition.The pop star confirmed last week that ‘1989 (Taylor’s Version)’ will arrive on October 27, 2023, which is the ninth anniversary of the original 2014 LP. Writing on social media, Swift called the album her “most FAVORITE re-record [she’s] ever done” while teasing five “insane” ‘From The Vault’ tracks that are yet to be announced. “I can’t believe they were ever left behind,” she said. “But not for long!”
As Rolling Stone reports, online streams of ‘1989’ doubled the day after Swift shared details of her next rework (via Luminate). It is said that the total daily listens were around the six million mark in the week leading up to the announcement. This jumped to 14million last Thursday (August 10).
‘1989’ then clocked up approximately 10.6million streams on Friday (August 11), a 74 per cent increase from the previous Friday. The following day (August 12), the album registered 7.5million streams – which was around 1.3million more plays than on the previous Saturday.
The original version of ‘1989’ saw Swift adopt an ’80s-inspired synth-pop sound. It includes the hit singles ‘Shake It Off’, ‘Blank Space’, ‘Style’ and ‘Bad Blood’, all of which remain staples of the artist’s live show.