TikTok has officially announced the ‘Artist Impact Program,’ effectively expanding the TikTok Commercial Music Library with more than a million songs and sounds from emerging and established artists.


TikTok reports that 88 percent of its user base says that sound is essential to the TikTok experience, while 68 percent remember a brand better when they feature songs they like in their videos.As a result, to help businesses of all sizes better utilize TikTok, the company has announced the Commercial Music Library (CML), a “pre-cleared” global music library to help make it easier than ever for brands to find music to add to their content on TikTok. The Commercial Music Library connects brands with more than one million songs and sounds from emerging and established artists “to help them easily and quickly become innovative storytellers and engage new audiences in new and surprising ways.”To that end, TikTok’s Commercial Music Library has unveiled its Artist Impact Program, bringing even more music from global artists onto the platform and providing more significant opportunities for artists and brands to work together. The program enables artists to monetize their music on TikTok by allowing businesses to use it in their content, further their opportunities to be discovered and re-discovered in markets worldwide.