Spotify announced the acquisition of the music trivia game Heardle on Tuesday. Spotify’s latest acquisition comes as the company seeks to diversify and interactively expand its audio offerings beyond music streaming.
Heardle is a music trivia game inspired by the mega-popular word game Wordle, which the New York Times purchased earlier this year for more than $1 million. Heardle, on the other hand, is audio-based and feeds players split seconds of music before users guess the name of the song, as opposed to Worlde, which guesses the answer based on letters.
Spotify didn’t reveal how much the company paid for the game, and it isn’t clear exactly how many regular users the game has, though Spotify said in the announcement that the game has “millions” of users.
As of Tuesday, Heardle is available in the U.S., U.K., Ireland, Canada, Australia, and New Zealand, but Spotify said it’s looking to bring the game to more countries soon, and Heardle will be available in their native languages.
“We are always looking for innovative and playful ways to enhance music discovery and help artists reach new fans,” Jeremy Erlich, Spotify’s global head of music, said in a statement. “Heardle has proven to be a really fun way to connect millions of fans with songs they know and love and with new songs, and a way to compete with their friends as to who has the best musical knowledge. Since its debut, the game has quickly built a loyal following, and it aligns with our plans to deepen interactivity across the Spotify ecosystem.”
