Tuborg has announced the return of its Tuborg Open campaign for the fourth year running and will be teaming up with Grammy Award-winning artists The Chainsmokers to bring new music to fans around the world.
The campaign will see artists from Bosnia, Bulgaria, China, Nepal, Serbia, and Uzbekistan creating brand new music using the unforgettable beat from “Hope”, a Chainsmokers’ track from the album “Sick Boy” that has accumulated over 1 billion worldwide streams to date.
The resulting music will feature unique sounds that span several genres, including pop, rock, hip-hop, and folk, giving people the opportunity to experience new music from different cultures which push the boundaries of what they know and like.
And according to Adrian’s manage Anuj Karki, The Legendary rock band 1974 Ad is designated to represent Nepal.
Fans have been receiving varieties of surprises as the band got reunited after six years, the member has been very active since then, from releasing new album Nirantarta, releasing a new music video of Chaubandi choli, streaming virtual concerts to the announcement of the band working on new projects, and now this.
Speaking about the opportunity to see how talented artists across the world reimagine their music, Drew Taggart said: “We’re definitely curious to see how people interpret it. This campaign is going out to so many different cultural backgrounds and we can’t predict how they’ll interpret or reinterpret our songs. It’s going to be really exciting to see how other people infuse their cultural influences with our music.”
As part of the campaign, fans across the world will be able to #JointheBeat in style using a new AR filter on social media that will allow them to upload videos of themselves enjoying the new tracks as they are released by their favorite artists.